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Banza pasta9/20/2023 ![]() ![]() As she grabs boxes of the chickpea-based noodles, she continues, "I should be their spokesperson.I looove the chickpea."Įspecially when she mixes it with her homemade pesto sauce to concoct a dish that Barrymore says, "is basically like foodie mac and cheese." "My number one food on planet earth, without a doubt, is pasta," Barrymore said in a segment that aired this week on The Drew Barrymore Show. “We have a lot of growth opportunities ahead of us … continuous product improvement has been a focus, we are looking to increase our retail partnerships and expand distribution to reach more people.Drew Barrymore Really Wants Pizza but Fans Encourage Her to Stick to Her Diet and Exercise Plan “We have a sales team of two, and our marketing has always been effective but scrappy,” he told me. “Banza also brings a sustainability lens to this space, which is increasingly an important factor in consumers’ purchasing decisions.”īanza is planning to use the newly-raised capital to grow its sales team, expand its marketing efforts, as well as improve and create new products, according to Rudolph. “The consumer packaged goods industry is being regenerated, driven by the needs of the millennial consumer,” she said. Prelude Growth Partners’s co-founder and managing partner Neda Daneshzadeh noted Banza’s products also resonate “deeply” with millennials. “Our investment in Banza, a company that is successfully disrupting categories that consumers love but where they have been offered little in the way of innovation, is a perfect example of our strategy being put to work.” He added the equity firm invests in ideas “we wish we’d thought of ourselves and companies run by people we wish we had hired ourselves”. Mark Leavitt, co-founder and managing partner at Enlightened Hospitality Investments, said: “We have been closely watching consumer interest in plant-based protein within the foodservice and CPG industries and are excited to watch Banza continue to capitalize on these trends.” Plant-based protein continues to attract investmentsīanza’s latest investors believe continued high growth of the plant-based protein space is what makes it an attractive brand. “They also took the time to help shape the presentation, including a bunch of little details that we might not have thought about.” “In one of my first meetings with Kroger, the person who runs sales for Chobani’s Kroger team actually joined me in the meeting and helped steer the conversation,” he was quoted saying. He said earlier that the resources Banza received from the program were “pretty far-reaching”, ranging from manufacturing, marketing, analytics to sales. Rudolph noted he got to know about Chobani Incubator through Venture for America, a New York-based nonprofit and fellowship founded by 2020 Democratic presidential candidate Andrew Yang. It also reportedly endowed Banza with $25,000 grant money to support the company’s product quality enhancement. The American yogurt giant-created food incubator has previously helped companies, including Chicago-based snacks maker TeaSquares and better-for-you breakfast food brand Wildway, accelerate their businesses. ![]()
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